Buckle up, marketing nerds. We’re about to dig into 365 days worth of email performance results from 130,000 emails sent. We’re comparing email templates that included video and those that didn’t, and the results are nothing short of extraordinary.
The data we’re sharing here is courtesy of Durran Cage of Cage Automotive, friend of TradePending, and video champion. Durran in his position as a consultant, is privy to tons of dealership performance data. Here’s the data.
Across nearly 82,000 emails sent without a video included:
- Response rate – 16.7%
- Click rate – 13.5%
- Sales appointments set rate – 4.9%
- Service appointment set rate – 1.4%
Across 48,000 emails sent WITH a video included:
- Response rate – 27.2%
- Click rate 50.9%
- Sales appointments set rate – 9.5%
- Service appointments set rate – 1.5%
Including video in your emails results in:
- 63% more responses
- 276% more clicks
- 94% more sales appointments (video doubles appointment set rates!!!)
- 7.1% more service appointments set, but the real power of video in service is showing off needed repairs because people need to see to believe to approve.
Want to sell more cars and acquire more trades? Start using video. It’s the closest thing to a silver bullet you’re going to find right now.
Frequently Asked Questions
Why should I include video in my emails?
Including video in your emails is a game-changer. Our data shows that emails with video result in 63% more responses, 276% more clicks, and 94% more sales appointments. It’s the closest thing to a silver bullet you’re going to find right now.
What were the response rates for emails without video?
Emails without video had a response rate of 16.7%.
How do the click rates compare between emails with and without video?
Emails without video had a click rate of 13.5%, while those with video had a staggering click rate of 50.9%.
What impact does video have on setting sales appointments?
Emails with video nearly double the sales appointment set rate, going from 4.9% without video to 9.5% with video.
Is there a benefit to including video for service appointments?
Yes, while the increase is smaller, there’s still a 7.1% boost in service appointments set when using video. Plus, video is essential for showing off needed repairs—seeing is believing!
How many emails were analyzed in this study?
We analyzed a total of 130,000 emails—82,000 without video and 48,000 with video.
Who provided this data?
The data comes courtesy of Durran Cage of Cage Automotive, a good friend of TradePending and a video champion with tons of dealership performance data.
What’s the overall takeaway from this data?
If you want to sell more cars and acquire more trades, start using video in your emails. The results speak for themselves.
