June 4, 2020
TradePending Vs. Kelley Blue Book
Transparency
Simplicity
Branding
- “Their brand name is more recognizable than TradePending’s name, and therefore more people click on it.” The reality is we routinely generate 300-400% more leads.
- “People trust their name more.” The reality is that visualizing the market data trumps brand name every day. Plus, when consumers bring in valuations based upon book data, which no dealer uses to price inventory, and you can’t honor that price, the consumer may still trust KBB, but now they don’t trust you.