May 24, 2022
TradePending Converts for Morgan Auto Group
Matt Like, the Director of Ecommerce at Morgan Auto Group, oversees 14 stores under the group’s management. Now approaching a decade in automotive, he’s risen through the ranks and has worked with a broad swath of automotive vendors.
Top of mind for Matt is ensuring that the marketing & software dollars he spends to drive traffic to his websites are well-spent, and generate the most return-on-investment possible.
“Almost universally across our sites, TradePending is among the highest converting sources, consistently generating 14-15% conversion rates. Because sourcing from consumers is the absolute best way to get cars on our lot today, TradePending remains a critical component of our marketing strategy.”
While TradePending routinely increases website conversions 200-300% with a basic installation for trade-in valuations, Like doesn’t just let TradePending sit on his website. He works actively with his team and his agency to create social media and email marketing campaigns designed to source new vehicles.
“We’re getting more emails and more targeted messaging out to our database. Our Rountree Moore Ford store, located in the small market of Lake City, FL, routinely generates over 100 leads each month. By using Offer, we move these future customers further down the sales funnel towards a purchase or trade by presenting them with a single price offer.”
The first Morgan Auto Group store signed up with TradePending in 2017, and currently uses TradePending products on over 30 of their websites.
Like concludes,“TradePending isn’t just a vendor, they’re truly a partner that is invested in our success.”