Looking for a simple way to generate more trade-in leads and source new inventory from your service department?
Here’s a simple approach. Print out this sign, read this article to see how to get generate your own QR code, point that QR code to your “Sell To Us” landing page (don’t forget to use UTM codes!), and place the finished product throughout the service department.
Create the UTM Codes
Click the link below and it will take you to Google’s UTM creator to track the usage of your campaign. Fill in all the required fields and convert the long UTM link to a short link. Copy that link URL.
Create the QR Code
Enter your copied short URL from the previous step and save the image of the QR code onto your computer.
Placing the QR Code Service Desk & Lounge
We have provided a PDF and a JPEG image for you to use. Open the image we provided and place your new QR image in the white square provided on the image.
Print, you’re done! Place this image in your service department and or customer lounge. They’ll be bored and curious enough to give you a lead.
QR Code Hang Tags
Hang a custom hang tag from every vehicle the dealership services. This is a cheap and effective way to source extra inventory on vehicles whose history you already know. The template used to create the image below can be downloaded at the bottom of this article. This example below outlines everything you need:
• Your logo
• The QR code
• The CTA
Real World Example: Hubler Ford Franklin
The QR code takes you to the first question of the ‘Sell to Us’ questionnaire that consists of only 7 questions. These questions ask the YMMT as well as the major attributes like:
• Has it been in an accident? (Yes/No)
• What is the mileage? (Type in mileage)
• Does it have warning lights? (Multi-choice option)
By keeping the form short, you’ll net more leads. The vehicle will have to come in for an inspection regardless if you ask 7 questions or 35, but you’ll get more leads with a 7 question starter.