Selling cars ain’t easy, and it’s definitely not getting any easier. Fortunately, Jonathan Dawson of Sellchology can level up your sales game from recruiting and training to sharpening overall sales…

What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything.  Marketers love to test things to see which wording, which copy, which button,…

  Staying ahead in automotive requires dealerships to market differently. The numbers that Kraft Nissan in Tallahassee, FL are putting up are outstanding: generating 500 new first-party leads a month…

  Is it bad when your software providers compete with you for customers? It’s crazy we even have to ask this question.   We don’t all do it, but there’s…

What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything.    Marketers love to test things to see which wording, which copy, which…

In a previous video, I posited that there have been some dumb wars throughout history, but automotive software vendors fighting over the call to action buttons (the CTAs) on a…

We’re bringing you some spicy results today. We’ve got the results from a 3 vendor bake-off.   Let’s first start by saying thank you Mason McFalls at Kraft Nissan and…

There are two big trends in automotive right now that are causing heartaches, headaches, and stomach aches for both dealers and consumers: high interest rates and negative equity. There’s the…

What’s better? Giving your customers a range for a trade-in or a firm single price offer?    Getting somebody a value on their trade-in is one of most important steps…

History is littered with some truly dumb wars. The Pastry War saw a French pastry chef demand reparations when his shop was looted just outside of Mexico City in 1832….

Is it a coincidence that we hosted a live discussion about analytics on 3.14 at 1:59 EST? Absolutely not. Join TradePending and two exceptional speakers as we explore the key…

Today’s tips are my favorite best practices for writing a follow-up email or script.   Both marketers and sales people love to talk and write a lot. They try to…