Shoppers feel urgency and see value, not just price
TradePending’s Badges
Badges automatically highlights the unique details of every vehicle on your lot, building value and create urgency and taking the focus off of price
Build value while researching inventory
The #1 reason people visit your website? To research new & used inventory. Badges shows shoppers what makes your used vehicles unique and your new inventory different from your competitors’. Conversations begin with value, rather than a race to the bottom on price. If you have inventory, you need Badges.
Increase engagement while browsing
Consumers that engage with Badges-enhanced inventory consistently outperform regular website visitors. They spend nearly triple the time on your site, visiting 3x more pages per session.
Important vehicle attributes, highlighted
At a glance, consumers see unique data points like average time on the market, high-demand vehicles, quick sellers, warranties, awards, and more.
Full inventory coverage, automatically
Badges works great on both new and used inventory, and we automatically apply them every day to all inventory after initial setup.
The benefits your dealership will love
The sales cycle shortens when you 1) build value and create urgency, focusing less on price and 2) make it easy for people to do all of their research with you.
Build value aside from price
On a daily basis, sales teams are confronted with pricing-only discussions. Badges provides market-relevant and vehicle-specific talking points for their everyday customer interactions that move beyond price to value.
Create urgency
Badges uses real-time market data to showcase each vehicle’s supply and demand in your local market. At a glance, consumers see average time on the market, high-demand vehicles, quick sellers, and more. When presented with market-driven facts, shoppers act with greater urgency to purchase their next car or truck.
Create custom badges
Use Badges to showcase your own unique specials. Badges are fully configurable giving you flexibility to include key messages and promotions.
Customize the look and feel
With Badges, you can customize the look & feel to match your site, and even create your own custom Badges. Easily manage your custom Badges directly from within your website or our app.
What sets Badges apart
Fully Automated
TradePending ingests your inventory daily, automatically applying, you guessed it, badges to the SRP and VDP.
Customizable
Create and customize “Manager’s Specials” to promote home delivery, new tires, new brakes, and other custom options.
Mobile-Optimized
Badges are mobile-optimized for the best consumer experience on your website.
Design Integration
Customizable branding to match your website design.
Support & Implementation
Best-in-class customer support, training, and implementation.
Make your inventory stand out
Categories and Examples of Badges
VIN-based
Verified Rare Body Type, Popular Color
Supply-driven
Low Inventory Regionally
Demand-driven
Market Favorite, High-Demand
Used Car
Low Mileage, Certified Pre-Owned
Awards
Best Warranty, Best Fuel Economy
Warranty
Remaining Warranty
Price
Verified Best Price, Price Reduction
Custom
At Home Delivery, New Brakes, New Tires
Badges is commonly bundled with
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Frequently Asked Questions
TradePending’s Badges is an automated inventory merchandising tool that highlights unique attributes of each vehicle on your lot, such as market demand, rarity, and special features. By showcasing these details, Badges helps build value and create urgency, shifting the focus from price to the unique selling points of each vehicle.
Dealerships using Badges have reported that consumers engaging with Badges-enhanced inventory spend nearly triple the time on their site and visit three times more pages per session compared to regular website visitors. This increased engagement can lead to higher conversion rates.
Yes, Badges works seamlessly with both new and used vehicle inventories. It automatically applies relevant badges to all inventory daily after the initial setup, ensuring consistent and up-to-date merchandising across your entire lot.
Absolutely. Badges offers full customization options, allowing you to tailor the look and feel to match your website’s design. You can also create custom badges to highlight specific promotions, such as “Manager’s Specials,” “Home Delivery,” or “New Tires.”
Badges utilizes real-time market data to showcase each vehicle’s supply and demand in your local market. By displaying information like average time on the market and high-demand indicators, it encourages shoppers to act quickly, knowing that desirable vehicles may not be available for long.
Badges can showcase a variety of attributes, including:
- Verified Rare Body Type
- Popular Color
- Low Inventory Regionally
- High-Demand
- Low Mileage
- Certified Pre-Owned
- Best Warranty
- Price Reduction
- Custom promotions like “At Home Delivery”
After a simple integration process, Badges automatically ingests your inventory daily and applies the appropriate badges to your Search Results Pages (SRP) and Vehicle Detail Pages (VDP). This automation ensures that your inventory is always merchandised with the most current and relevant information.
Yes, Badges is fully optimized for mobile devices, providing an excellent user experience for shoppers browsing your inventory on smartphones or tablets.
Yes, Badges is designed to work seamlessly with other TradePending solutions like Trade, Payments, and AutoBio, providing a comprehensive suite of tools to enhance your dealership’s digital presence and sales process.
TradePending provides best-in-class customer support, including training and implementation assistance, to ensure that your dealership maximizes the benefits of using Badges.