Shoppers feel urgency and see value, not just price
TradePending’s Badges
Badges automatically highlights the unique details of every vehicle on your lot, building value and create urgency and taking the focus off of price
Keep scrolling to see what your customers will experience
Build value while researching inventory
The #1 reason people visit your website? To research new & used inventory. Badges shows shoppers what makes your used vehicles unique and your new inventory different from your competitors’. Conversations begin with value, rather than a race to the bottom on price. If you have inventory, you need Badges.
Increase engagement while browsing
Consumers that engage with Badges-enhanced inventory consistently outperform regular website visitors. They spend nearly triple the time on your site, visiting 3x more pages per session.
Important vehicle attributes, highlighted
At a glance, consumers see unique data points like average time on the market, high-demand vehicles, quick sellers, warranties, awards, and more.
Full inventory coverage, automatically
Badges works great on both new and used inventory, and we automatically apply them every day to all inventory after initial setup.
The benefits your dealership will love
The sales cycle shortens when you 1) build value and create urgency, focusing less on price and 2) make it easy for people to do all of their research with you.
Build value aside from price
On a daily basis, sales teams are confronted with pricing-only discussions. Badges provides market-relevant and vehicle-specific talking points for their everyday customer interactions that move beyond price to value.
Create urgency
Badges uses real-time market data to showcase each vehicle’s supply and demand in your local market. At a glance, consumers see average time on the market, high-demand vehicles, quick sellers, and more. When presented with market-driven facts, shoppers act with greater urgency to purchase their next car or truck.
Create custom badges
Use Badges to showcase your own unique specials. Badges are fully configurable giving you flexibility to include key messages and promotions.
Customize the look and feel
With Badges, you can customize the look & feel to match your site, and even create your own custom Badges. Easily manage your custom Badges directly from within your website or our app.
What sets Badges apart
Fully Automated
TradePending ingests your inventory daily, automatically applying, you guessed it, badges to the SRP and VDP.
Customizable
Create and customize “Manager’s Specials” to promote home delivery, new tires, new brakes, and other custom options.
Mobile-Optimized
Badges are mobile-optimized for the best consumer experience on your website.
Design Integration
Customizable branding to match your website design.
Support & Implementation
Best-in-class customer support, training, and implementation.
Make your inventory stand out
Categories and Examples of Badges
VIN-based
Verified Rare Body Type, Popular Color
Supply-driven
Low Inventory Regionally
Demand-driven
Market Favorite, High-Demand
Used Car
Low Mileage, Certified Pre-Owned
Awards
Best Warranty, Best Fuel Economy
Warranty
Remaining Warranty
Price
Verified Best Price, Price Reduction
Custom
At Home Delivery, New Brakes, New Tires
Badges is commonly bundled with
See for yourself…
See why thousands of dealerships trust TradePending
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