You Didn’t Miss It!
We recorded the whole thing so you can hear David Kain chatting around the fire pit telling stories of this year. We heard some very helpful Do’s and Don’ts and jotted them down.
What are some of the take aways?
Dealerships have handled this differently, those that have adapted to the ‘touchless’ environment have seen their business not largely affected on the back end. The common trait of these dealerships is that they are utilizing the co-navigation method of online retailing. Online can still be a friendly atmosphere and you still need people to reach out and engage the customer.
Leadership matters, you need buy in from the top down to make changes otherwise you will not see a change every happen in any significant way.