Reading is powerful and helps us grow as individuals. For dealership salespeople, reading books written to enhance professional development in the automotive industry can boost emotional intelligence and improve understanding of customers. Here are 10 recommended books for vehicle industry professionals to become better salespeople and sell more cars.

From Zero to Hero: How to Master the Art of SELLING CARS by Jeffrey Knott

This is Jeffrey Knott’s revised award-winning book that aims to help readers become the top salesperson at their dealership. Knott offers tips and tricks to help readers reflect on their attitudes, enthusiasm, and actions for a successful career in sales. Our team recommends this book as it provides a comprehensive breakdown of every stage of the selling process, and is a must-read for anyone who wants to transform their job and become a more efficient professional.

The Number One Best Selling Book … for Automotive Sales Professionals by Paul Webb

This bestselling book helps readers excel in the automotive industry. The author, with 40 years of experience, shares practical insights to turn strategy into results. The book challenges professionals to push their boundaries and offers alternative sales strategies. It’s a must-read for automotive sales professionals looking to improve their skills.

Words That Sell Cars: Proven Word Tracks to Transform Your Sales Team’s Performance & Improve Your Bottom Line, Fast! by Simon Bowkett

Car salespeople must keep up with modern methods to be successful. Bowkett’s book empowers them to love their job again and provides a day-by-day sales plan, including 100 proven conversation suggestions. The book also helps managers retain and motivate their sales staff, leading to a better sales team.

How to Sell 100 Cars a Month by Damian Boudreaux and Ali Reda

Check out Damian Boudreaux and Ali Reda’s book to reach your full potential. Their philosophy, “everything in life is impossible, until it’s done… then it’s inevitable”, inspires car salespeople to think differently and approach their jobs with a fresh perspective. Boudreaux and Reda challenge the notion that selling 100 cars in a month is impossible and provide unconventional sales techniques to help salespeople achieve this goal. The book is designed to take car salespeople to the next level, pushing them outside their comfort zones and inspiring them to strive for the next milestone.

The Car Salesman’s Bible: How to Truly Make Six Figures Selling Cars by Ron Vest

Ron Vest, a veteran of the car industry with over 20 years of experience, has written a book for car salespeople called “The Car Salesman’s Bible”. This essential tool provides insights and strategies to achieve success in the industry. We love this book for its fresh approach to car sales that goes beyond traditional methods. It’s a must-read for anyone looking to build their confidence in the car industry.

Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers by Steve Stauning

Written by automotive industry veteran Steve Stauning, this book encourages salespeople to take control of their careers. Stauning is a consultant who has worked with dozens of companies across the industry. The book focuses on how salespeople communicate with shoppers and how a more direct approach and the right guidance can encourage buyers to make a purchase.

How to Win Friends and Influence People by Dale Carnegie

For those seeking guidance on achieving success in both personal and professional lives, Dale Carnegie’s bestseller is a must-read. Carnegie’s first written work goes to show that if you want to be an excellent salesman, you cannot work for your interests. To truly be successful, you must show interest in others.

Secrets of Closing the Sale by Zig Ziglar

Zig Ziglar was a motivational speaker, author, and salesman known for his inspirational presentations. This book provides salespeople with a guide to get shoppers to say ‘yes’ and make the sale. It covers Ziglar’s secret selling methods, tried and tested closings, and professional tips from America’s 100 most successful salespeople. The book also teaches valuable lessons that can be applied to all aspects of life, making you a better-rounded person. Being a confident and content person at home can directly impact your success as a car salesperson.

The Sales Bible: The Ultimate Sales Resource by Jeffrey Gitomer

“The Sales Bible: The Ultimate Sales Resource” is a popular book among sales professionals in the automotive industry. It consists of 12 parts, each with one to five chapters of advice presented as lists. The format is easy to follow and reference, making it a must-read for car salespeople. The book takes sales back to the basics and addresses common challenges, making it valuable for both novice and experienced salespeople.

Never Split the Difference by Chris Voss

Sales are all about negotiation, and who better to teach you how to negotiate than former international hostage negotiator, Chris Voss? Using tools such as active listening, empathy, and asking direct questions, Voss shows how you can create a positive sales outcome where neither party has to split the difference or compromise.

Emotional Intelligence for Sales Success: Connect with Customers and Get Results by Colleen Stanley

Sales trainer Colleen Stanley advises salespeople to develop their emotional intelligence when under pressure for better performance. In her book, Stanley offers tips and tricks to expand emotional toolkits and sharpen up sales skills. Our team admires how Stanley explores different aspects of selling, including the impact of emotions on sales pitches. Stanley’s advice is valuable both for professional and personal growth, leading to better performance and success.

How to Master the Art of Selling by Tom Hopkins

Tom Hopkins’ book empowers car salespeople to take control of conversations and set the tone for successful sales. It teaches techniques for generating referrals and identifying potential customers, making it invaluable for anyone in the automotive industry.

Our team loves how Hopkins blends digital and traditional marketing strategies, emphasizing communication via email while recognizing the value of in-person and phone interactions, all fundamental to a dealership’s sales strategy.

Are you ready to become a better salesperson?

To grow as an automotive salesperson, you need the right tools – and one of those tools is undoubtedly Video for Sales. Designed with the automotive industry in mind, the Video for Sales app provides car salespeople with the ability to seamlessly create high-quality videos at the simple push of a button. Schedule your free demo of Video for Sales today.