2025 Wobbly Awards

Stand Out Winners

Tom Wood Lexus

At Tom Wood Lexus, Brooke Bell sets the bar for what it means to champion innovation in service marketing. She doesn’t just use Service Online—she works it, exploring every feature, testing new ideas, and turning insights into action. Her willingness to experiment and embrace the full power of the platform shows up loud and clear in the results. Brooke’s curiosity, creativity, and commitment make her a standout Wobbly Award contender, and a prime example of how to turn great tools into even greater outcomes.

Johnson Motors New Richmond

At Johnson Motors in New Richmond, Cassie Swelland brings a level of care and curiosity that truly elevates their TradePending partnership. She keeps a close eye on every part of the account from videos to leads to dashboard activity and continually looks for fresh ways to get more value from the tools. Cassie’s commitment to fine tuning and improving performance makes her a Wobbly Award winner. Great job.

Ciocca Automotive Group

At Ciocca Automotive Group, VP of Marketing Maria Fry and Director of Marketing Bri Shusko have turned inventory sourcing into an art form. With 51 websites running our Trade tool, they have built a full groupwide “We Want Your Car” campaign that leaves no touchpoint untouched. From in-store banners and table tents to digital brochures and cohesive marketing campaigns, their strategy brings consistency, energy, and clear messaging to every dealership in the group. Maria and Bri show what it looks like when smart ideas meet flawless execution, and their work stands out in a big way.

Kia Country of Hilton Head

Kia Country of Hilton Head has a lot to celebrate this year, with GM Steve Appelbaum and GSM Mike Butt leading the team to earn Best New Car Dealership, Best Used Car Dealership, and Best Dealer Service Department for 2025. Their commitment to delivering an exceptional customer experience shows in how seamlessly they use the full suite of TradePending products. Every tool plays a role in supporting a buying journey that feels clear, confident, and customer focused. This is a dealership that sets a high standard and lives up to it every day.

Performance Auto Group

Performance Auto Group is a powerhouse with a wide mix of products and dealerships, creating a strong foundation for consistent success. Their strong engagement across the board shows a team that is committed, organized, and invested in getting the most from their tools. It is the kind of partnership that stands out and earns recognition at the Wobbly Awards.

Wobbly 2025 Winners List