Payments by TradePending is a website conversion tool to help your customers quickly calculate a monthly payment on your website, and browse your inventory by what they can afford.

While digital retailing tools attempt to sell a car entirely online, Payments focuses on converting as much of your website traffic into leads as possible.

ere’s how Payments compares to digital retailing tools, no matter the vendor.

CUSTOMER EXPERIENCE

The customer experience with Payments takes less than a minute to complete.

Digital retailing can take 5-30 minutes to complete because they require the customer to go through the entire car buying process online. Try completing that process on a mobile phone and you’ll quickly understand how Payments routinely doubles and triples lead volume.

DISPLAYING INTEREST RATES

Payments also differs from digital retailing tools because it doesn’t display the Annual Percentage Rate, or APR. This avoids comparison shopping and avoids setting wrong expectations by displaying rates customers can’t qualify for. We only show the monthly payment after the customer enters their information to ensure we capture the lead.

SHOP BY MONTHLY PAYMENT

Payments also makes it easy for customers to shop your inventory by what they can afford. This is great for those customers that are not ready to commit to buy online just yet.

CONFIGURABLE

Configure Payments to match your strategy by controlling the payment ranges, trade-in ranges and deductions, incentives,

design and more. You’re in control of what rates and terms are in the payment range quote where the competition has limited to zero ability to make adjustments.

PAYMENT RANGE VS PENNY PERFECT

Payments provides a monthly payment range, which you can control, to ensure your ability to maximize gross in the F&I office. Penny perfect ranges are great for the final stages of buying, but not for the 98% of website visitors just looking for a quick quote.

PRIORITIZE FOLLOW-UP

The highest performing dealers have Payments co-existing alongside their digital retailing tools in order to capture buyers at all stages, those okay with a quick range, and those seeking penny perfect detail.

Payments differs from digital retailing tools by providing a daily list of consumers that have made multiple recent visits to your website, including how many times they visited and what vehicles they saw. These hot leads ensure your team follows-up with the most motivated shoppers first.

SPEEDING UP THE BUYER JOURNEY

As a part of the TradePending platform, Payments is integrated into our other products like our video tool and our digital brochures. This ensures that no matter how a buyer chooses to engage with your dealership, our products always nudge buyers towards next steps.

If you’re looking to convert more of your website traffic into leads, Payments should be the next addition to your website.