This month, we’re excited to highlight Peacock Ford, a dealership that has taken customer engagement to the next level with video. We sat down with Jason Vuerich Director of Sales at Peacock Ford to learn how his team has leveraged video to enhance customer interactions, streamline communication, and ultimately, sell more cars.
Can you introduce yourself, share a little about your dealership, your career in automotive, and your current role?
I’ve been in the car business since 1999, starting out in sales. Over the years, I worked my way up, first as a sales manager, then transitioning into finance, eventually becoming a finance director. Now, I serve as the Director of Sales or GSM
What has your experience been like working with TradePending so far?
It’s been great, we’ve seen a lot of success along the way.
What were you using before Video for Sales?
Before using Video for Sales, we actually weren’t utilizing any video tools for sales at this store. TradePending was the first solution we implemented, and it’s been a game-changer. We don’t just use it for video, we rely on it for almost all of our texting interactions as well. Around 90-95% of our customer communication, whether it’s video or text, goes through TradePending. At this point, we don’t even use our CRM as the main texting tool; TradePending’s Video has become our go-to for customer engagement.
How has video helped improve your sales process or day-to-day operations?
We’ve been getting great feedback from customers about the personalized videos they receive from our sales staff. They really appreciate that extra level of customer service, and it’s helped us stand out from the four other dealerships around us, especially since not all of them are using video in their process. It’s been a great way to enhance customer satisfaction and differentiate ourselves in a competitive market.
How do your current results compare to what you were seeing before using video?
We’ve seen an overall increase in units sold. The biggest impact has been in making our outreach more personal. When a customer receives a personalized video from our sales team, it’s no longer just about sending a lead into the unknown and hoping for a response. It creates a direct, personal connection, which has really improved the customer experience. From a sales perspective, that added level of personalization has contributed to an increase in sales.
Do you use any strategies to encourage your team to use the video product?
We actually require the use of the video product, that’s our main strategy. It’s an essential part of our sales process, ensuring that every customer interaction includes that personal touch.
What are your dealership’s goals for the future?
Our main goal moving forward is to sell more cars while maintaining and growing our customer base. We want to be known in the area as the hometown relationship dealership, one that’s focused on building strong, lasting connections with our customers.
Congratulations again to Peacock Ford. Keep up the great work!