Company News

Kraft Nissan and The ROI of Trade

“For ROI, or bang for your buck, or however you want to put, no one else is even close,” says Mason McFalls of Kraft Nissan when asked about Trade and creating used car inventory sourcing opportunities.

In their own words, TradePending helped them increase their trade-in leads by 500%, allowing them to cut marketing spend in other areas, reallocating it to additional sales staff.

Trade easily embeds throughout a dealership’s website to power trade-in valuations. Consumers get lightning fast market data to value their trade-in, whether on desktop or mobile.

In this brief testimonial, hear directly from Kraft Nissan’s General Manager, Used Car Director, Digital Marketing Manager, and an Internet Consultant. They share just how valuable Trade has been for them for return-on-investment when sourcing used car inventory from consumers.

Mason and his team also share how powerful the tool can be when paired with smart marketing campaigns, and the value in having a partner, not just another vendor.

See how we do it, and schedule a demo with our team.