In today’s digital age, dealership video marketing is essential for auto dealers to attract buyers and boost sales. Walk-around videos, enhanced by autodealer video software, are a game-changer for showcasing inventory and building customer trust. Here’s how to create compelling walk-around videos that drive results.
What Are Walk-Around Videos?
Walk-around videos are virtual tours of vehicles that highlight their key features and specifications. These videos allow potential buyers to explore a car remotely, making them a critical tool in modern dealership video marketing strategies.
Tips for Creating High-Impact Walk-Around Videos
Perfect Your Sound and Lighting
- Use clear audio and proper lighting for a professional look.
- Test the environment before filming to avoid common issues like background noise or poor illumination.
- For indoor shoots: Minimize noise and ensure consistent lighting.
- For outdoor shoots: Avoid filming with the sun behind you and be mindful of wind interference.
- Pro Tip: Invest in a lavalier microphone for crisp audio when using a smartphone.
Add a Personal Touch with Real People
- Feature a friendly sales representative to build rapport and trust with viewers.
- Personal interactions make the video more engaging and relatable.
Showcase Key Features
- Focus on what makes the vehicle special: technology, safety features, and unique design elements.
- Highlighting these aspects helps customers envision themselves driving the car.
Keep It Short and Sweet
- Aim for a video length of 1–3 minutes.
- This is long enough to cover the essentials without losing the viewer’s attention.
- End with a Clear Call-to-Action
- Encourage viewers to take the next step, like:
- Scheduling a test drive
- Contacting your dealership
- Visiting your showroom
- Calculate their trade-in value or a monthly payment
- A strong call-to-action significantly improves engagement and conversions.
- Encourage viewers to take the next step, like:
Examples of Walk-Around Videos
Let’s first start with an example of what not to do. This walk-around video isn’t great because the speaker doesn’t use a friendly tone of voice, doesn’t smile, and holds the camera at a bad angle.
Here’s an example of a walk-around video that gets it right. Notice how she uses a professional yet friendly tone, provides great narration about what the viewer is seeing, and smiles!
Maximizing Success with Autodealer Video Software
Specialized autodealer video software, like TradePending’s Video for Sales, makes creating professional walk-around videos simple and effective. Features include:
- Easy recording and editing tools
- CRM integration to track customer interactions
- Real-time notifications when a video is viewed by a customer
By using tools like these, dealerships can streamline their video production process and improve overall efficiency.
Why Dealership Video Marketing Matters
Adopting a strategic approach to dealership video marketing with the right tools and techniques helps your dealership:
- Stand out from competitors
- Build trust with potential buyers
- Increase sales opportunities
Take your dealership video marketing to the next level by leveraging these best practices and by using the right autodealer video software. Start creating walk-around videos that captivate your audience and drive measurable results today!