Industry Trends

Google My Business Creating 15% More Trade-In Leads?!?

A few months ago, we launched the ability to add a trade-in “product” to the Product section within a dealer’s Google My Business listing.  Essentially free advertising, this creative approach adds another layer to a dealer’s strategy to source more trade-in leads and, even more importantly today, source more used car inventory.

While we were excited to launch this new feature in February, we’ve been blown away by the results from some of our customers. During the month of June 2020, Wise Auto Group saw a whopping 15% of their trade-in leads come directly from their free product listing on their Google My Business profile. By using UTM tags, they’re able to see which external sources drive the highest trade-in lead conversions.

TradePending Google My Business results with Wise Auto Group

With inventory at historically low levels, adding free advertising within GMB listings to source 15% more trade-in leads seems like a no brainer, right?

Existing Trade customers, contact support@tradepending to get Trade set up inside GMB ASAP.  A-OK?

Not yet a Trade customer? Trade converts your website traffic to leads more effectively and affordably than any other solution in the market today. We grow trade-in leads 300-400%. Shoppers have their trade-in report in seconds, rather than minutes. This boosts conversions across mobile and desktop. Your team has control over the factors that influence trade-in costs for every vehicle on your lot. This ensures your dealership prices appropriately to your market, while your customers have better and more informed conversations with your team.

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