In today’s fast-paced automotive market, video communication has become a cornerstone for dealerships looking to connect with customers, drive engagement, and ultimately sell more cars. With countless video tools on the market, how do you determine which one aligns with your dealership’s goals?
We’ve done the research, and this guide breaks down the top automotive video tools, their features, and what makes them a fit (or not) for dealerships.
What Are Automotive Video Tools?
Automotive video tools are solutions designed to enhance communication across sales, service, and marketing. Whether you’re creating personalized walkarounds for a customer or producing inventory highlight reels, the right tool can turn leads into customers and customers into loyal advocates.
Three Main Types of Automotive Video Tools:
- General Video Platforms: These tools cater to multiple industries and can be adapted for automotive use.
- Automotive-Specific Video Tools: Built with dealerships in mind, these platforms tackle unique challenges like inventory display and compliance.
- CRM-Integrated Video Features: Some dealership CRMs now offer video capabilities to streamline workflow.
Key Features That Dealerships Need
Not all video tools are created equal, and not all will fit your dealership’s unique needs. Here’s what to consider:
For Sales Teams
- Ease of Use: If it’s not simple, your team won’t adopt it.
- Real-Time Notifications: Know the moment your video is opened or watched.
- CRM Integration: Videos that sync seamlessly with your CRM keep your sales process efficient.
For Car Buyers
- Personalization: Videos tailored to each customer create trust and loyalty.
- Convenience: Videos should be easily shareable across platforms like email, text, and social media.
For Dealership Management
- Performance Metrics: Insights into which videos are driving conversions.
- Compliance Tools: Protect your dealership with features designed to meet regulatory requirements, like TCPA compliance.
For Marketers
- Brand Customization: Tools that let you embed your logo and dealership branding.
- Campaign-Friendly: Create videos that can be used in everything from email campaigns to website galleries.
Top Automotive Video Tools: A Comparison
Here’s a quick overview of some popular video tools in the market:
- TradePending Video
A solution designed with dealerships in mind, with ease-of-use a top feature to increase sales and service team adoption, real-time notifications, and deep CRM integration. - Covideo
A video tool for creating personalized videos and video emails, built for nine different industries, one of which is automotive. - FlickFusion
Focused on video marketing and inventory videos for dealerships. - DriveCentric
Combines video communication with CRM functionality. - Quickpage
A basic tool for sending quick, engaging video messages. - Vidyard
A general-purpose video platform with strong reporting features for multiple industries. - BombBomb
Specializes in video emails and personal communication. - VentaVid
A basic automotive-focused video tool for both sales and service.
Why TradePending Video Is a Game Changer
At TradePending, we believe video isn’t just a tool—it’s an opportunity. That’s why TradePending Video is built specifically for automotive dealerships to simplify workflows, engage customers, and close more deals.
- Effortless Sales Team Adoption: Intuitive and easy to use from day one.
- Actionable Data: Know exactly how customers engage with your videos.
- Deep Integration: Syncs seamlessly with your existing systems for a streamlined experience.
Ready to Elevate Your Dealership’s Video Game?
Choosing the right video tool can make all the difference in your dealership’s success. TradePending Video is designed to meet the unique needs of the automotive industry, helping your team to build stronger connections, faster.