Learn How TradePending Can Bridge The Gap Between Customer and Dealership
It’s no secret that car buyers want a ton of information before making their next purchase or scheduling their next service appointment. On the flip side, dealers have all of that information a consumer seeks, but there haven’t always been the right tools in place to make that information sharing easy.
At TradePending, our mission is “simple automotive”, bridging the gap between the information dealers have with the information consumers want, and we stand behind three core principles to bring that mission to life:
- Make the customer experience simple
- Give your buyers all the information they need
- Give you full control over what you share
By quickly delivering the most sought-after information right to your customer’s fingertips, you get more leads and shorten the sales cycle. Here are six ways that TradePending accomplishes that.
6 Ways To Bridge The Gap
1. Instant Trade-In Values
TradePending simplifies obtaining a trade-in value and receiving a guaranteed firm offer making it effortless to convert more website traffic into valuable leads. Your website visitors are looking for quick and easy access to information, especially regarding their trade-in value. TradePending delivers that, turning more visitors into customers.
2. To Set Payment Expectations
Allow your customers to easily calculate their monthly payments and browse inventory within their budget. In less than a minute, customers can view available inventory by specifying their desired monthly payment or getting an estimated monthly payment based on their chosen vehicle. By catering to both types of customers—those who have a set budget and those who have a specific car in mind—you can effectively convert more casual browsers into actual buyers.
3. Highlight Unique Selling Points
Utilizing Badges highlights the distinctive features of each vehicle in your inventory, emphasizing their value and creating a sense of urgency, ultimately shifting the focus away from price. Badges showcase the unique vehicle attributes and market dynamics (like local supply and demand) that set your pre-owned vehicles apart and help distinguish your inventory from your competitors. This approach shifts the focus of conversations from simply haggling over price to emphasizing value. If you want to stand out in the market, Badges are essential for your inventory.
4. Keeping Customers Engaged with Your Brand
If you’re looking for a powerful video solution for your dealership sales teams, our video platform for dealerships makes it a breeze to create, organize, and monitor personalized videos for your customers. By adding a personal touch, you’ll earn their business. When your customers receive a notification via text or email, they immediately notice the difference and recognize that you’ve incorporated a video, leading to a significant increase in open and engagement rates.
Another way to keep your customers engaged is to capture their interest with our comprehensive digital brochures, AutoBio, which provide all the vehicle research they need in one place. Shorten your sales cycle and enable your sales team to become instant experts on every vehicle in your inventory.
With these two solutions, we’ll make selling easier for your sales team.
5. Help Customers Understand Needed Repairs and Increase Customer Retention
Customers need to see to believe to approve needed repairs, and there’s no better way to achieve that than by sending them a video of what’s in great shape and what needs replacing. With Video for Service, your team can easily create, send, and track personalized messages to educate your customers about necessary repairs, increasing approved additional services. Seeing is believing – give your customers the confidence to say yes. Incorporating video at every stage of the service journey helps to enhance the personal connection, building a stronger bond with your customers. Video is versatile and can be used for various purposes such as setting expectations, conducting a multi-point inspection, expressing gratitude for their business, and more.
6. Service Offers
Our user-friendly platform allows customers to see the offers you have available, engage with interactive videos to gain in-depth insights into our services, and quickly check if their vehicle has any outstanding recalls. The prices displayed on your website stay in sync with other marketing channels and any other dealership locations. With just a few minutes per week, one person can easily keep your service offers consistently updated across all your locations and marketing channels. Plus, it seamlessly integrates with GA4 for comprehensive reporting and analysis.
Convert More. Sell More. Service More. All in One Place
Whether you’re looking for a trade-in offer, a monthly payment estimate, exclusive service offers, comprehensive vehicle research, or engaging videos, our goal is to make accessing information an effortless experience for every customer. By providing all the necessary information from a single source, we keep customers hooked on your brand and ensure they step into your dealership at the earliest opportunity. Our solutions are customizable to align with your business strategies and processes, giving you full control over trade-in values, monthly payment options, service offers, and much more.