November 14, 2023

TradePending’s Snapcell vs The Competition – Automotive Video Tools Comparison

There is no shortage of video solutions today to help your dealership communicate with your customers. With an overwhelming array of choices, it can be a daunting task to navigate through the solutions available. Who are the key players and competitors in this rapidly evolving field of technology?

In this guide, we’ll provide a comprehensive comparison of automotive video solutions for car dealerships.

There are three primary types of video platforms available today for car dealerships, and there are pros and cons to each.

For any industry, not just automotive
Automotive specific
A feature inside the CRM

Type	Pros	Cons	Solutions
For any industry	Typically super cheap	Lack integrations needed in automotive Features not automotive focused Less user-friendly for car dealership staff	Covideo Quickpage Vidyard BombBomb
Automotive Specific	Features & CRM integrations needed by dealerships User-friendly for dealership staff / easy to train & onboard	More expensive than basic platforms	TradePending (i.e. Snapcell) FlickFusion
Feature inside a CRM	CRM integration	Less feature rich and less user-friendly as not a core focus of the CRM	DriveCentric

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Key Features Comparison

In working with thousands of customers, here are the features we find that each group loves.

	TradePending	Covideo	FlickFusion	TruVideo	DriveCentric	Quickpage	Vidyard	BombBomb
Built specifically for automotive?	YES	NO	YES	YES	YES	NO	NO	NO

Features Sales People Love
Edit videos inside the app, instead of needing separate software	YES	NO	YES	NO	YES	NO	NO	NO
Filters to make your videos look better	YES	NO	NO	NO	YES	NO	YES	NO
Get alerts when a customer views your video	YES	NO	YES	YES	YES	YES	YES	YES
Customizable landing page that includes contact info and call-to-action buttons for next steps	YES	NO	NO	NO	NO	NO	NO	NO
One-touch start/stop recording	YES	?	?	YES	?	?	?	?
Have the ability to screen record from a laptop/desktop computer?	YES	NO	NO	YES	YES	NO	YES	YES
Able to stitch in pre-recorded videos into the ones being recorded on your cell phone?	YES	Desktop Only	NO	NO	YES	NO	YES	NO
Fully CRM-integrated texting platform included for no extra cost	YES	NO	NO	NO	YES	YES	NO	YES
Record from your laptop or desktop computer	YES	YES	NO	NO	YES	NO	YES	NO
Get notified of new leads via CRM integration	YES	NO	NO	NO	NO	NO	NO	NO

Features Car Buyers and Owners Love
Dolby's Crystal Clear audio removes background noises like wind and shop tools	YES	NO	NO	NO	NO	NO	NO	NO
Ability to value their trade-in or calculate a monthly payment	YES	NO	NO	NO	NO	NO	NO	NO

Features Dealership Management Love
Extensive usage reporting to reward top performers and coach the others	YES	YES	NO	YES	YES	NO	NO	YES
CARFAX Integration	YES	NO	NO	NO	?	NO	NO	NO
AutoBio by TradePending Integration	YES	NO	NO	NO	NO	NO	NO	NO
iPacket Integration	YES	NO	NO	NO	NO	NO	NO	NO
Inventory feeds Integration	YES	YES	YES	NO	YES	YES	NO	NO
Eleads Integration	YES	YES	NO	NO	N/A	YES	NO	NO
VINSolutions Integration	YES	YES	YES	NO	N/A	YES	NO	NO
DealerSocket Integration	YES	YES	YES	NO	N/A	NO	NO	NO
Salesforce Integration	YES	YES	NO	NO	N/A	NO	NO	NO
MotoCommerce Integration	YES	NO	NO	NO	NO	NO	NO	NO

Features Marketers Love
Instant upload to Facebook and Instagram	YES	YES	YES	NO	NO	NO	NO	NO
Ability to respond directly to Facebook and Instagram messages	YES	NO	NO	NO	?	?	NO	NO
Integrate with Google Business Profiles	YES	NO	NO	NO	NO	NO	NO	NO
Have a 360 spin tool	YES	NO	YES	YES	NO	NO	NO	NO
Embed your custom videos on VDPs	YES	NO	YES	YES	YES	YES	NO	NO

Basic Video Platform Features
Allow any sized video to be uploaded into the library	YES	NO	NO	NO	NO	NO	NO	NO
Unlimited cloud-based storage	YES	NO	NO	NO	YES	NO	NO	YES

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Why these things matter

Features That Sales Teams Love

If your salespeople don’t love using any software or tool, it’s going to make adoption that much harder. The ease of recording, getting alerted when a customer views a video, and the CRM integrations are three reasons our video solution sees such high adoption rates inside the dealership.

Features Car Buyers and Owners Love

Aside from just having the personal and human touch of video, incorporating features that car buyers and owners love is important because it directly impacts customer satisfaction and loyalty.

Features Dealership Management Love

Our video marketing tool is built specifically for automotive. The integrations, the ease of use, and detailed reporting combine to help you understand usage and make coaching easier, while keeping your brand messaging tight and TCPA compliant.

Features Marketers Love

These features not only save time but also enable real-time engagement with potential customers, boosting brand visibility. They provide an immersive and interactive experience for customers, improving your overall marketing effectiveness and customer satisfaction.

Video Platform Basics

TradePending’s flexibility eliminates concerns about storage limitations, facilitating efficient video content management and making sure your users don’t get hit with failed uploads.

Schedule a demo today