Chapel Hill, NC, [January 21, 2025] – TradePending, a leading software platform for car dealerships, today announced a new partnership with WheelsTV, an industry leader in automotive video content. This collaboration integrates WheelsTV’s extensive library of year/make/model video test drives into TradePending’s AutoBio product, offering dealerships and consumers an improved vehicle research experience.
“TradePending is proud to elevate the car-buying experience for consumers through our new partnership with WheelsTV,” said Brice Englert, CEO of TradePending. “Dealerships will now have access to high-quality content that keeps shoppers engaged, shortens buying cycles, and makes selling easier, at no additional cost with our AutoBio product.”
Solving the Consumer Research Challenge
TradePending’s AutoBio helps to reduce the time car buyers spend researching their next vehicle by eliminating the need to scour multiple websites for comprehensive information. AutoBio centralizes all relevant vehicle details, including accident history, service records, remaining warranty, awards, and now professionally produced video brochures from WheelsTV.
WheelsTV’s OEM-compliant video content, covering 95% of U.S. vehicles from 2008 to today for all major brands, educates car buyers about key features and attributes, empowering them to make informed decisions. This enriched experience reduces research time and accelerates the sales cycle, while keeping consumers directly engaged with the dealerships, preventing customer loss to third-party national brands.
“We’re thrilled to partner with TradePending to integrate the WheelsTV library of 7,300 year/make/model video test drives into their merchandising platform,” said Chris King, EVP of WheelsTV. “This collaboration demonstrates the true power of video in telling a vehicle’s full story—something photos alone can’t achieve. It’s a win-win for everyone.”
Why Dealerships Benefit
For dealerships, this integration offers several key advantages:
- Keeps buyers engaged on dealership websites, preventing defections to third-party platforms.
- Ensures dealership teams have access to the same comprehensive vehicle information as their customers.
- Boosts engagement with marketing materials, increasing click-through rates and response.
- Included at no additional cost within AutoBio.