Congratulations to Robbins Chevrolet, our November Partner of the Month! This dealership excels at using video to truly connect with customers. We spoke with Dyrin Riculfy, Internet Sales Consultant, and video expert, to learn more.
Give us a quick intro. Tell us about your store, your career in automotive, and what you do now at your dealership.
“I started in the automotive business about one year ago. Before that, I was in construction. Now, I’m here at Robbins Chevrolet as an Internet Sales Consultant. I handle all the internet leads that come in through the dealership, and I try my best to get people inside to sell.”
What were you doing before using video? Have you always used it at your dealership?
“We were using a standard email integrated system. We were doing SMS text messaging, and we still use those things, but we upped the standards using video.”
How has using video helped you?
“It helps me a lot. It helps me better service my customers by showing them the vehicle and my face before they get in. That way, when they come in, they feel more comfortable meeting me. It takes care of the meet-and-greet process too. Having TradePending in our CRM helps us better engage with the customer, seeing if they love the vehicle or have any needs and wants, like fixing a scratch. We can do that upfront, and when they come in, they’ll feel confident about purchasing a vehicle from us.”
How do you measure success with video for sales?
“I look at engagement metrics on the video views and the time spent watching the video from the customers. I also look at the reasons why people do not open the videos, like the title. If a customer can’t engage because of the title saying something is likely a scam, they won’t open the message.”
What features of Video for Sales do you find most beneficial?
“I love all the features. I love how you can go back and forth, watch the video as you’re doing it, and edit the video when you’re done. My favorite feature is how easy it is to integrate TradePending into my own software at Robbins Chevrolet.”
Do you have an example of a successful sale influenced by video?
“It was my first time using video.The customer was trying to purchase a Ford Raptor. He didn’t respond to my text messages or emails, but as soon as I sent him a video, he was astonished. He wanted to come in that morning, we wrote the numbers out over the phone, he came in, and we sold him the truck.”
What does the future hold for your dealership, and what goals do you have?
“The future for my dealership is to evolve the market by including integrated technology. We also aim to improve customer satisfaction through our marketing and customer service skills. Robbins Chevrolet has been around for almost 100 years, so it’s not like they haven’t been doing what they’re supposed to. But to better please the next generation, we need to offer more integrated technology to better shape how the customer feels and how they want to come through the door and purchase from us.”
Congratulations again to Robbins Chevrolet and Dyrin!