Best Practices and Tips

3 Ways To Make Your Dealership Website Convert Better

Learn How to Create a Website That Converts

You spend a ton of money building and maintaining your website, and even more time and money driving traffic to your website. If you can increase the number of people that go from browsers into leads, you get more opportunities for sales and trade-ins, increasing the return on that big investment you’re making into the site. These three approaches will help you convert more website traffic into leads.

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3 Tips to Improve Your Website Conversion

  1. Make Getting Information Easy Maximize your website conversions with instant trade-in values. Most visitors seek quick and easy access to trade-in information to make informed buying decisions and aren’t ready to spend 20-30 minutes completing a full online appraisal or digital retailing process. TradePending’s Trade tool helps the dealership website offer comprehensive and valuable information, and shares that information with consumers in just a few seconds. By providing your website visitors with quick and meaningful information about their trade-ins, you’ll see much higher conversion rates.
  2. Provide Guaranteed Offers For the buyers that are further along their purchase journey, ready to sell their car now, and willing to spend more time answering questions about their trade-in, give them an instant guaranteed offer. This approach ensures a higher quality lead and allows your team to concentrate on converting ready-to-act customers by providing the information they want most right at their fingertips.
  3. Streamline Monthly Payment Calculations TradePending’s Payments tool puts the power in your customers’ hands, allowing them to easily calculate monthly payments and explore available inventory that fits their budget. They’ll quickly gain essential insights while you effortlessly turn your dealership’s website visitors into potential leads. Displaying payment options in just a few seconds will significantly boost conversion rates by directly addressing customers’ financial preferences.

Make it Quick, Make it Good, and Convert More.

When potential buyers visit your website, their decision to stay or leave hinges upon what they see and the user experience. By following the three steps above, made simple with TradePending, you’ll turn more website traffic leads into conversions and sales.