Mason McFalls joined Kraft Nissan in the Fall of 2020, with no prior automotive experience. He quickly proved his worth at this Tallahassee dealership, translating his skills from the financial industry. Today, Mason leads digital strategy at the dealership.
After an audit of his software providers, Mason realized he could maximize the potential of many of them. He implemented a few TradePending best practices, including straightforward email campaigns for inventory sourcing, and tallied 500+ leads in May.
Join us to hear a refreshing perspective from this rookie and rising star in automotive.