Gray Scott, the Marketing Director from Muller Honda, shows how he was able to survive the consumer confidence crisis of the pandemic. By pivoting and slashing his way through the ad budget, he was able to gain ground by spending the dollars where they did the most good.
What were those messages? Which conduit proved to be the most useful for consumer interaction?
Three takeaways we’re covering:
- Adapt Quick and Pivot
- Cutting the Cord for Third Party Lead Generators
- Strategic and Tactical Planning 2021
You’re going to hear about them all.
Gray Scott, Muller Honda Marketing Director
Matthew Davis, CMO TradePending