Late last week, the Trade crested 5,000,000 (yes, that’s 5 million!) leads delivered to dealers since the founding of the company. This is a great milestone for TradePending, as well as all of our customers. Here’s why:

• The development team built a great product, the best website conversion tool on the market today.
• The sales team relentlessly pounds the pavement to show dealerships across the US and Canada (and Guam!) why Trade is 10x better. Their efforts have grown our customer base by the thousands.
• The support team tirelessly installs, integrates, and troubleshoots thousands of requests every single month.

Our customers also deserve praise. They’ve changed their business practices to make the best of use of Trade, not only for sourcing more leads and setting more appointments, but also how they source used car inventory.

This last point continues to be incredibly important for dealers. The battle for used car inventory isn’t slowing down. It’s accelerating as franchise and independent dealers compete with the physical and digital retail giants for this inventory. Trade levels the playing field, making it easy for both consumers and dealers to have a simple and transparent conversation about trading in a vehicle.

Congrats to everyone, and we’re raising a toast to the next 5 million leads to come.