High Quantity, High Quality, Accurate Trade-in Offers

The Buying Platform
Re-invents The Trade-In Evaluation Process

Tired of rigid, inflexible trade-in solutions that kill website conversions and don’t match your market reality or buying process? The Buying Platform empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.

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Powered by the Auto Industry’s

Most Accurate Valuation Methodology

TradePending’s valuation methodology remains the only solution that uses real-time, local market data based upon the dealer zip codes. We measure retail “ask” prices instead of out-dated and irrelevant book values. Accurate values translate to better conversations with customers, and better outcomes for consumers and dealers.

 

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The Buying Platform funnel

Use One Trade-in Process, Not Two, and

Keep Website Conversions High

Previously dealers had to choose between high converting trade-in tools or lengthy, rigid, and cumbersome online and in-store forms to let consumers value their trade-in. The Buying Platform’s unique flow combines both approaches into a single solution, creating both high quantity and high quality leads. Interested to learn how we do it?

 

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Tailored to Your Market and Strategy

Adaptable and Flexible

Other trade-in processes subject your customers to 30 to 100 questions, only to still require a final inspection. Those questions are locked in place, and don’t match your buying strategy, local competition, or market reality. The Buying Platform puts you in the driver’s seat. Choose the questions to ask consumers about their vehicle, while adjusting the additions/deductions based upon their answers to match your strategy.

 

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A Unified Online & In-Store Process Will

Increase Efficiency and Deal Flow

There’s still a disconnect between online and in-store tools to help a customer trade-in their vehicle. Customers who completed an online trade-in form must start all over again when they walk through the door, frustrating them and your sales team. The Buying Platform’s unified approach lets dealers synchronize their online and in-store process, delighting your customers and increasing your transaction speed.

 

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TBP Market Report

A Two-Way Exchange of Information

Earns Trust and Builds Credibility

All other solutions require information from consumers, but share nothing back until they get the price. The shopper has no idea what factors influence that price, nor how it compares to the other vehicles for sale in the market. The Buying Platform shows consumers data points like average days on the market, local supply, popular attributes of their vehicle, and more. This added transparency provides consumers with much needed context for the vehicle’s final valuation, building credibility and trust with the dealer.

 

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SNAP - Increase Conversions, Especially on Mobile

All the Benefits of SNAP

High ROI. Mobile Optimized. Brand Builder.

With SNAP integrated into The Buying Platform, our solution will be the #1 or #2 highest ROI tool in your marketing tool belt. Our mobile optimized approach maximizes conversions through a simple user experience. And we don’t advertise against you to compete for leads and website traffic. We build your brand, not ours.

 

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Key Features

Customizable Questions

Use our default list of questions to help a consumer value their trade-in, re-order them, or create your own. This ensures values will be accurate in your local market.

Adjustable Additions & Deductions

Adjust how a trade-in’s potential value increases or decreases based upon responses to questions.

Local Market Data

Each trade-in report a consumer receives is localized to your dealership, rather than pulling in national averages that don’t reflect your market’s reality.

Mobile Optimized

Over 60% of leads now come from mobile devices. The Buying Platform is optimized for mobile so your website visitors complete the journey.

Fast to Implement & Integrate

We’ll have everything up and running in just a few days across your homepage, SRP, VDP, and your own custom landing page.

"This is by the far the best approach to managing the trade-in process, both online and in-store, that we've ever seen. We keep lead flow high, move interested customers closer farther down the funnel, and have control over the values to ensure accuracy with our market."

Director of Business Development, Multi-Location Dealership Group