TradePending’s valuation methodology remains the only solution that uses real-time, local market data based upon the dealer zip codes. We measure retail “ask” prices instead of out-dated and irrelevant book values.

Your largest marketing costs, after staff, are typically your paid ad spend and 3rd party leads. Trade will likely be your lowest cost yet highest producing marketing tool in your team’s toolkit.

Instead of spending our advertising dollars to compete with you directly for brand awareness and impressions, we keep shoppers engaged with your site for trade-in valuations. We believe that you should own the customer relationship, not your trade-in tool provider. Trade keeps your shoppers on your site. We don’t re-sell leads, you own your leads.

Trade brings new levels of transparency to the trade-in process, welcomed by consumers and dealers alike. Your team has control over the variables that influence trade ranges. This ensures your dealership holds more gross, while your customers have better and more informed conversations with your team.

• Local market data – Each trade-in report that a consumer receives is localized to your dealership, rather than pulling in national averages that don’t reflect your market’s reality. Read about our valuation methodology here.
• Fast to implement & integrate – digital teams love Trade. We’ll have it up and running in just a few days across your homepage, SRP, VDP, and its own custom landing page.
• Flexibility & Customization – You’ve got total control on where Trade lives on your website, as well its design.
• Training & Support: Not only do we train and support your team on the product, we’ll coach on how to have better conversations with your buyers. We provide sample talk tracks and email templates, too.

The #1 reason people visit your website? To research new & used inventory. Badges highlights what makes your used vehicles unique and your new inventory different from your competitors’. Conversations begin with value, rather than a race to the bottom on price.

Badges uses real-time market data to showcase each vehicle’s supply and demand in your local market. At a glance, consumers see average time on the market, high demand vehicles, quick sellers, and more. When presented with market-driven facts, shoppers act with greater urgency to purchase their next car or truck.

On a daily basis, sales teams are confronted with pricing-only discussions. Badges provides market-relevant and vehicle-specific talking points for their everyday customer interactions.

Consumers that engage with Badges-enhanced inventory consistently outperform regular website visitors. They’ll spend nearly triple the time on your site, visit 3x more pages per session and be twice as likely to return.

• Fully automated – we ingest your inventory daily, automatically applying badges to the SRP and VDP.
• Significantly boost website engagement, creating more valuable shoppers
• Customizable “Manager’s Specials” to promote home delivery, new tires, new brakes, and other custom options.
• Mobile optimized for the best consumer experience
• Customizable branding to match your website design
• Best-in-class customer support
• De-commoditize new car inventory when comparing against nearby competitors