October 30, 2020

Custom Superlatives for Custom Messaging

Our Superlatives product make cars unique and builds value in them. They’re a great way to tell consumers, at a quick glance, that they’re ‘low-mileage’ or a ‘rare trim’.

Superlatives are automatically applied to 96% of your inventory. These badges have changed the car buying conversation for good. See how dealerships have taken this tool and utilized its power to merchandise beyond the standard VIN based implementation. This is another way to introduce more value to the purchase and create even more urgency for the consumer.

It’s easy for us to help, we tag your Superlatives to your inventory based on:

Particular years / Make / Models / Mileage

 

Dealerships have been utilizing custom Superlatives in new and great ways.

TradePending BonusCash Superlative

Dealerships had to think quickly on their feet how to get out its message to its consumers that they could no longer meet face-to-face. By adding custom messages to Superlatives, they were able to adapt.

Look at this example for $1,000 Bonus Cash when buying a 2020 Dodge Journey. Dealers were able to merchandise that extra incentive at just the right time in the purchase process.

TradePending Accessory Superlative

 

 

Chevy offered a $1,000 accessory allowance if you bought a new truck. That will go a long way to bigger tires, a light bar, or brush guards to make a customer’s new truck their own. We were able to tag which VINs dealers wanted these custom Superlatives to appear.  They were tagged by particular years, makes, models, and even mileage, making it a no-hassle approach to sharing this customized marketing.

 

Loyalty Bonus Trade In

TradePending Custom Superlative Honda Loyalty

When a Honda Dealership needed help with getting more Hondas on their used lot, they approached our support staff with this request. They wanted to offer:

  • $1,000 toward Cap Cost Reduction or Down Payment
  • Trade-in only for Hondas 2010 or newer
  • Be used for a 2020 Honda Pilot

Our ability to intelligently add these badges made this a simple process. Game, set, ball is in the customer’s court.

 

Superlatives for your Sales Events!TradePending Summer Sales Superlative

Kia needed a Superlative to talk about their Summer Sticker Sales Event. What better way to show off your sticker event but with a Superlative badge! It offers $2,000 cash back to the customer with a see dealer for details. Now you have customers calling you and asking for more information about the sales event.

With one email to our Support team, you can have a custom Superlative for every sales event. You no longer have to field questions about whether a certain car is included in the event. That information is right there on the SRP and VDP.

 

Watch one of our customers tell you about their experience with Superlatives

 

See for yourself! Schedule a demo