The automotive industry is experiencing a once-in-a-lifetime moment right now. New car inventory is at an all-time low and many local dealerships are struggling to source inventory, yet many of them are…

Although most people prefer to buy vehicles in person at a dealership, it’s safe to say that almost everyone searches online first before deciding to come in and take a…

Sourcing pre-owned inventory continues to be a daily struggle for dealerships across America, and it’s not getting any easier. In this webinar, we are reviewing the top reasons why dealers…

Without a doubt, the pandemic accelerated the transition to digital retailing tools for auto dealers. As adoption continues, we’re seeing more data on what consumers value most when jumping into…

Car shoppers spend nearly 61 per cent of their time researching online before deciding on a purchase. Generating leads for car dealerships is getting more complicated by the day. With…

There’s never a dull moment in automotive. As we start to round the corner on the pandemic, sourcing new and used car inventory is going buck wild. We’ll leave discussion…

What is Vehicle Merchandising? When we say “ vehicle merchandising”, what do we mean? Shopify has a nice description: Merchandising is everything you do to promote and sell your products…

In the fictional work “Aeneid” by Virgil, the Greeks build a giant wooden horse and hide a few dozen warriors inside, placing it outside the besieged city of Troy. The…

What do consumers and dealers want from each other when visiting a dealer’s website?  They really want the same things: Easy to find information about inventory How to value a…

Your trade-in tool directly affects your initial customer interaction, your ability to source inventory, and reliably generate leads and ROI. These foundations of a successful trade-in strategy can mean the…

Based upon our last count, there are over 30 trade-in tools available on the market today. How does any dealership have time to sort through them all? And who are…

A few months ago, we launched the ability to add a trade-in “product” to the Product section within a dealer’s Google My Business listing.  Essentially free advertising, this creative approach adds…