There is no shortage of video solutions today to help your dealership communicate with your customers. With an overwhelming array of choices, it can be a daunting task to navigate…

TradePending’s Hot Takes series returns with special guest Dave Spannhake from Reunion Marketing. Yes, we’re putting our own spin on the popular YouTube series “Hot Ones”, where we interview our…

TradePending brings its spin on the popular “Hot Ones” YouTube series where we’ll interview our local leaders and celebrities in automotive. Yes, we’ll be eating progressively spicier chicken wings as…

History is littered with some truly dumb wars. The Pastry War saw a French pastry chef demand reparations when his shop was looted just outside of Mexico City in 1832….

This article originally appeared on Forbes.com The automotive industry and car dealerships have been on a wild ride the past few years, and it doesn’t show any signs of slowing….

The Schomp Automotive Group’s Catherine Bandstra delivers key insights to their dealerships and leaders on a daily basis. She’s developed a few key measurements and best practices for performance analytics…

The time to migrate to Google Analytics 4 is now! Join us along with online marketing expert, George Nenni, as we take a deep dive into the bizarre new world…

  Payments are your solution to get customers engaged by quickly showing them how much they can afford, and talking about something other than price. Current solutions for payment calculations…

The automotive retail industry looks at Carvana with a mix of sheer awe and total distrust. We admire them for their marketing savvy as they continue to push messaging of…

This article originally appeared on Forbes.com Two things in life are guaranteed: death and taxes. If we could add a third thing, it would be that a car dealer is…

At the beginning of each year, we survey consumers and dealers to better understand what motivates them. The results: the more things change, the more they stay the same. Consumers…

Not only is David Metter the former CMO of MileOne, former CEO of AutoHook, and a TradePending board member, he’s also wicked smart and always enjoyable to listen to.  He’s…