Social Transparency and The Automotive Market

Social Transparency and The Automotive Market

10 years ago, Facebook was just launching around college campuses. During and prior to that the cost to drive awareness of brands was substantial. Today, thanks to social transparency, that cost is as simple as creating a page and asking friends to check it out.  Imagine how long it would have taken for 100 people to become aware of a new product you developed.  Today it took TRADEPENDING (with little effort) about 2 hours.

 

TP going a 100 LIkes per hour!

TP going a 100 LIkes per hour!

 

This kind of transparency of information is exactly what the automotive market needs.  The sales and trade-in process can be greatly improved with transparency and simple application.  We have tried to accomplish that with our initial release of the TRADEPENDING marketplace.

The feedback is overwhelmingly positive.  How have consumers blindly run through the process up until now?  Imagine how simple life could be if you simply stated your wants and qualified retailers were able to come to you to make that want a reality?  We look forward to innovating beyond our initial release but sincerely hope what you see in our version 1 is inspiring for you to List Your Car and share your story.