TRADEPENDING brought to the market, SNAP, the first localized, retail market-based, trade valuation solution in the industry with simple interface and beneficial transparency to demystify why car values are… well… what they are.

When TRADEPENDING asked consumers, “When you visit an auto dealers website, what do you value?” The answers were clear:

Modern Type-Ahead Functionality

When you go to Google do you go through a 7-page-refresh process to drop-down-and-select what you are looking for?  Does it take 2 minutes to find the information you are seeking?  Does Google even wait for you to type a complete thought?  No. 
SNAP, it takes 2 seconds to select a vehicle down to a detailed trim description.

Responsive Design

Mobile traffic is now a majority of website page impressions for many Dealers.  SNAP is optimized to work with 100% of your traffic.  We vigorously researched the usability of type-ahead and thumb-select methods and implemented the easiest and fastest possible.  No detail has been left un-turned.

Transparency with Real Market-Data

Why show consumers a book value when you don’t use the book and it often times only causes confusion and frustration from the consumers point of view.  SNAP Market Reports use real values of local cars for sale by other franchised dealers.  Reduce customer anxiety.  Have a credible conversation about the value of their trade and increase customer satisfaction.

Modern Page Integration

SNAP doesn’t live on just one page within a Dealer website with clashing banners & buttons that drive clicks to a different page or, even worse, an entirely different website.  SNAP breathes life and greater conversion into any page on your website.

Just consider the VDP.  Most dealers have 3x more VDP views than homepage views.  Modern digital ad solutions drive traffic directly to those VDPs.  VDP conversion is a key measure of marketing and design success.