These are actual results from one of our clients,
Toyota of New Bern
Toyota of New Bern used traditional book value tools on their website for years. They produced just a few leads a month and sold, on average 8% of those leads.
In 2015, they heard about SNAP by TRADEPENDING and decided to give it a shot. After only a few weeks the results were promising. Due to the SNAPshot Market Report and a great BDC process, conversations and appointment rates with prospects improved. Close rates jumped 33% immediately. After a full 5 months with SNAP they were able to compare the results of SNAP vs. their old traditional trade-in tool and by all metrics, it was a huge, sustainable success.
Increased Trade-In Leads
265% Increase in Trade-in Leads per month
*average unique site visitors - 4,500
Increase In Attributable Cars Sold
More information leads to better conversations with your prospects. Not only does your customer get an unmatched view of the market forces affecting value for their car but your BDC gains valuable insight on all aspects of the consumer engagement. SNAP lead cover it all, even describing what type of device your prospect used when they ran a SNAP market report. Don't DEBATE over a book value. RELATE to your prospects and close more sales!